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Our Core Values

Our clients value our ability to keep them focused on their family’s future outcomes and hold them accountable to their goals. We do this through our DETERMINATION; displayed each day through fearless honesty, patience, and steadfast calm through all of life’s challenges.

Navigating the complex terrain of the financial planning world takes skill. It is our privilege to interpret complicated topics for our clients so that we can deliver straightforward solutions with SIMPLICITY.

We do what we do because it’s FUN! We have fun together, we have fun honing our craft, and most of all, we have so much fun getting to know and spending time with our clients.

Traverse Wealth Management Team

We’re Top Ranked by Forbes!

Our partner Jeff Crosley have been recognized as 2024 “Best-In-State” Financial Security Professional by Forbes. Many thanks to our hardworking team, amazing clients, and partnership with Northwestern Mutual – this would not have been possible without you!


Forbes Top Financial Security Professionals list (July 2024). Research and ranking provided by SHOOK Research. Based upon data as of 12/31/2023. Northwestern Mutual (NM) and its advisors do not pay for placement on 3rd party rating or ranking lists. NM and its advisors do, however, pay marketing fees to these organizations to promote the rating or ranking(s). Rankings and recognitions are no guarantee of future investment success.